Apple and Microsoft Are Dazzling Investors. That Won’t Last.

Image Credit: F. Martin Ramin

Pop quiz: Name the giant store whose customers scoff at whatever goes on sale, but flock to buy whatever costs the most.

It isn’t a supermarket. It’s the stock market — especially over the past decade, when value stocks have moldered in the bargain bin. Such companies, trading at low prices relative to their earnings, net assets or other measures, have underperformed pricier growth stocks by one of the longest and widest margins on record….

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This article was originally published on The Wall Street Journal.

Further reading

Benjamin Graham, The Intelligent Investor

Volatility Lessons” (Eugene F. Fama and Kenneth R. French)

Factors from Scratch” (Jesse Livermore et al.)