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What would Jesus buy?
That question is spreading in the investing world, as evangelicals and other Christians seek investment management and financial planning to match their interpretation of biblical principles. The latest sign of the rise of faith-based investing was the launch of the Inspire International ESG exchange-traded fund on Sept. 30. Its ticker symbol? WWJD, short for the popular expression “What would Jesus do?”
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This article was originally published on The Wall Street Journal.
Further reading
Benjamin Graham, The Intelligent Investor
Jason Zweig, The Devil’s Financial Dictionary
Jason Zweig, Your Money and Your Brain
Jason Zweig, The Little Book of Safe Money
Jason Zweig, “‘Sin-Vestors’ can Reap Smoking Hot Returns“
Joachim Klement, “The Virtuous Investor“