In Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich, Jason Zweig reveals in clear and accessible terms what actually goes on inside our brains when we make decisions about money.
More importantly, he highlights practical steps that beginning and advanced investors alike can easily follow to improve their financial performance.
Praise & Review
This short and entertaining book packs a vast amount of serious information about your brain, about your mind, and about your money. You will learn a lot when you read it for the first time, and you will probably want to read it again to learn some more.
— Daniel Kahneman, professor of psychology, Princeton University, and author, Thinking, Fast and Slow; Nobel laureate in economics